SAMSON’S is a lifestyle coffee shop specifically marketed towards dog owners. SAMSON'S believes that this demographic is united by more than the pets they share, and that the common values of companionship and loyalty are what truly make dog owners special.
Run Wild Packaging
Run Wild Wine is a series of vintages boasting organic ingredients and natural flavors. I designed packaging that uses a simple and clean image strategy to reference the understated demeanor of the brand, as well as the wild, yet pure origins of the product.
Sick on my journey,
Only my dreams will wander
these desolate moors
- Matsuo Basho
These maps were created to offer tourists of Japan's Iga Province a new way to explore both the region, and the work of its most famous poet, Matsuo Basho. The spirit of Basho's work is the joy of exploring the natural world, and these maps encourage visitors to appreciate their journeys in the same way that Basho did.
Young the Giant Tour Brand
I developed a brand for Young the Giant's 2017 Home of the Strange tour. The brand includes content strategies for photography, webpages, social media posts, and merchandise items.
"Lodge Love Handles" Press-Kit
While working at Lodge Cast Iron, I designed the press release kit for their new dual-handled pans. The new "Lodge Love Handles" were shipped to members of the media to build excitement for the item prior to its release. I designed the press-kit to highlight the item's unique features, as well as acknowledge the kit's spring release date.
I designed book covers for “Aesop’s Fables”, a collection of short stories meant to impart simple life lessons onto young readers. I am interested in the collection’s “bite-sized” approach to teaching, and designed covers that reference the modular nature of these stories, as well as their recuring characters.
This Is Chattanooga Data Visualization
As a way to contribute to ThisIsChattanooga.com, I created an animated data visualization that examines the city of Chattanooga's unemployment rate in relation to its number of new businesses. The video transforms raw data into a structured narrative, and reinforces key points with simple and clear visuals.
Businesses and Employment in Chattanooga - A Data Visualization
Reel Talk Podcast Brand
I designed the brand for the TV and film podcast "Reel Talk". The podcast prides itself on its straight-forward and informative structure, so I created assets that communicated the show's earnest and personal nature.
Motion graphics are a special form of digital content that provide the ability to introduce information while simultaneously shaping a viewer's perception of it. When thoughtfully designed, animated content can greatly increase information's impact.
This Is Chattanooga - Animated Website Banner
This Is Chattanooga - Content Intro. Concept
"U.S. Citizen Agreement"
Orbital is a modular typeface created from a circular grid system. The unconventional letter forms use color and space to introduce compositional complexity, while maintaining a traditional legibility.